Released on: October 1, 2008, 3:15 am

Press Release Author: Semiconductor Corp. - PSoC Mixed-Signal Array

Industry: Computers

Press Release Summary: Cypress designs and manufactures semiconductor solutions that
permit innovation around the world. Cypress offers PSoC, the premier programmable
mixed-signal controller; the TrueTouch multi-touch and gesture-based input system;
CapSense capacitive sensing; wireless USB; West Bridge ultra-fast peripheral
controllers; as well as general purpose clock generators, image sensors, memory,
optical sensors, and more.

Press Release Body: Cypress and UICO Team Up To Deliver Innovative Electronic User
Interface Solutions For Appliance, Medical, and Industrial Markets
UICO to Employ Cypress CapSenseâ"¢ and Other PSoC® Technologies For Turnkey, Warranted
Interface Solutions
SAN JOSE, Calif., May 19, 2008 - Cypress Semiconductor Corp. (Cypress; NYSE: CY), a
global leader in high-performance, mixed-signal, programmable semiconductor
solutions, today announced a joint marketing agreement with UICO, LLC (UICO)
enabling UICO to deliver innovative electronic user-interface (UI) solutions to the
appliance, medical, and industrial markets. These UIs will be based on Cypress's
PSoC® mixed-signal arrays, including the industry leading CapSenseâ"¢ capacitive touch
sensing technology.
As highly sophisticated technologies are deployed in new products, their ultimate
adoption and success depends on simplicity and ease of use. The recent advances in
touch sensing UI technologies make these products more relevant, and also more
engaging and exciting to use. Cypress is the leading supplier of touch sensing
technologies and UICO is helping original equipment manufactures (OEMs) to achieve
highly refined user experiences for their products.
"UICO offers deep market knowledge, outstanding development capabilities, and
quality manufacturing," said Steve Gerber, director of CapSense Solutions at
Cypress. "UICO understands the unique benefits of our PSoC architecture, and is
leveraging those benefits to create innovative and warranted user-interface
solutions that will delight customers."
"UICO's human-centered design approach makes us a unique turnkey supplier partner,"
said Bahar Wadia cofounder of UICO along with Bill Lee. "This agreement brings
together two companies who are experts in their fields. And, most importantly,
together we are delivering tremendous value for our customers. Cypress brings the
technology and we complete the solution."
About CapSense
A single CapSense device can replace dozens of mechanical switches and controls with
an elegant touch-sensitive interface, and the solution supports touch screens and
proximity sensing for superior product differentiation. CapSense-based "button" and
"slider" controls are more reliable than their mechanical counterparts because they
are resistant to environmental wear-and-tear from temperature change and moisture.
Cypress has garnered hundreds of CapSense design wins worldwide in applications that
include mobile handsets, portable media players, white goods, computers, printers
and automotive, among others.
Cypress's CapSense solution offers system designers numerous advantages over
capacitive sensing products built around modules and sub-assemblies, including
increased flexibility, reduced board space and lower cost. Because of the unique
PSoC architecture, designers can easily integrate multiple functions (e.g., LED
drivers and LCD displays), in addition to capacitive sensing. The PSoC CapSense
solution also delivers benefits such as easy communications using either I2C, SPI or
USB interfaces, the ability to implement both touchpad (x-y matrix) and linear
slider applications with the same device, and the ability to make quick design
changes using the flash-based PSoC architecture. In addition, users can complete
CapSense designs quickly and easily using pre-configured and verified "user modules"
within Cypress's PSoC Designerâ"¢ 4.4 Integrated Design Environment (IDE), and
experience real-time sensor tuning and monitoring with PSoC Expressâ"¢ visual embedded
system design tool. Learn more about CapSense online at www.cypress.com/capsense.
PSoC -- Because Change Happens
PSoC devices employ a highly configurable system-on-chip architecture for embedded
control design, offering a flash-based equivalent of a field-programmable ASIC
without lead-time or NRE penalties." PSoC devices integrate configurable analog and
digital circuits, controlled by an on-chip microcontroller, providing both enhanced
design revision capability and component count savings. They include up to 32 Kbytes
of Flash memory, 2 Kbytes of SRAM, an 8x8 multiplier with 32-bit accumulator, power
and sleep monitoring circuits, and hardware I2C communications.
The flexible PSoC resources allow designers to future-proof their products by
enabling firmware-based changes during design, validation, production, and in the
field. The unique PSoC flexibility shortens design cycle time and allows for
late-breaking feature enhancements. All PSoC devices are also dynamically
reconfigurable, enabling designers to morph internal resources on-the-fly, utilizing
fewer components to perform a given task.
Easy to use development tools enable designers to select configurable library
elements for analog functions such as amplifiers, ADCs, DACs, filters and
comparators and digital functions such as timers, counters, PWMs, SPI and UARTs. The
PSoC family's analog features include rail-to-rail inputs, programmable gain
amplifiers and up to 14-bit ADCs with exceptionally low noise, input leakage and
voltage offset.
A single PSoC device can integrate as many as 100 peripheral functions saving
customers design time, board space and power consumption while improving system
quality. Customers can save as much as $10 in system costs. Learn more about PSoC
products at www.cypress.com/psoc and receive free online training at
www.cypress.com/psoctraining.
About UICO, LLC
UICO, LLC develops and manufactures uniquely innovative custom user-interface (UI)
solutions for the appliance, medical, and industrial markets. Leveraging emerging
user-interface technologies and systematically employing best practices in human
factors/user interaction design, industrial design, engineering, and manufacturing,
UICO delivers fully-warranted UI solutions to its customers." UICO can be contacted
by e-mail at info@uico.com or online at www.uico.com.
About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide
customers with rapid time-to-market and exceptional system value." Cypress offerings
include the PSoC® mixed-signal array, USB controllers, general-purpose programmable
clocks and memories. Cypress also offers wired and wireless connectivity solutions
ranging from its WirelessUSBâ"¢ radio system-on-chip, to West Bridgeâ"¢ and EZ-USB®
FX2LP controllers that enhance connectivity and performance in multimedia handsets.
Cypress serves numerous markets including consumer, computation, data
communications, automotive, industrial, and solar power. Cypress trades on the NYSE
under the ticker symbol CY. Visit Cypress online at www.cypress.com.
www.cypress.com/go/se/19_May_UICO


Web Site: http://

Contact Details: 198 Champion Ct.
San Jose, CA 95134 USA
Tel: (408) 943 2600
Fax: (408) 943 4730